Comparisons
The two questions everyone asks before deciding, answered with the prices each third party publishes and the sources at the bottom. Includes what we don't do better.
Third-party prices and spec sheets consulted on .
The comparisons
Is an AI agent cheaper than hiring someone to answer messages?
Hiring someone at minimum wage costs the company COP 2,715,490 a month in Colombia and covers 42 hours a week. A OnePeak digital employee covers all 168 and is quoted to fit your volume and your channels. But a digital employee and a person don't do the same job.
Answers: Does an AI agent replace an employee? · How much does a minimum-wage employee cost a Colombian company? · How does the cost per hour compare? · What won't the agent do? · When is hiring the better choice?
Includes what we don't do better: this doesn't replace the people you already have.
How is this different from Salesforce Agentforce or Intercom Fin?
They do the same thing and charge differently. Salesforce Agentforce lists $2 per conversation and Intercom Fin $0.99 per resolution; the OnePeak digital employee is not billed per conversation: it is quoted to fit, with an initial implementation plus a monthly fee, depending on the package, the channels and the volume.
Answers: How much does Salesforce Agentforce cost? · How much does Intercom Fin cost? · Does Agentforce handle Instagram direct messages? · Do these platforms answer calls in Colombia? · When does an enterprise suite make more sense than this?
Includes what we don't do better: salesforce does much more than this.
Should I build my own agent with ChatGPT instead of buying one?
If you can code and a chat window is enough, yes. What you can't build in an afternoon is everything around it: for it to answer your WhatsApp you need Meta's WhatsApp Business Platform, an approved number, and something running all the time — and Meta charges per delivered template message, whether you build it yourself or buy it.
Answers: Can I connect ChatGPT to my WhatsApp directly? · Do I avoid Meta's fees if I build it myself? · What changes on October 1, 2026? · How long does it take to build my own? · When is it worth building it myself?
Includes what we don't do better: if you can code, building it is perfectly viable.
Should I hire an agency to build me a bot, or buy one ready-made?
It depends on what you need it to connect to. An agency integrates with whatever your company has, however odd; a ready-made one starts today and doesn't depend on the agency getting back to you. The big difference isn't the price: it's who maintains it in month 7.
Answers: What does an agency do that OnePeak doesn't? · Who maintains the agent after it's delivered? · Whose name do the accounts end up in? · Can I change what it answers without calling anyone? · When does an agency make sense?
Includes what we don't do better: an agency does things we don't do.
Where the numbers come from
- Salesforce — Agentforce pricing modelFlex Credits at 500 USD per 100,000 credits (standard action 20 credits = 0.10 USD; voice action 30 = 0.15 USD), an alternative of 2 USD per conversation, and a per-user licence from 125 USD a month. (consulted on ) https://www.salesforce.com/agentforce/pricing/
- Salesforce — Agentforce and Agentforce Voice channelsGenerally available channels: web and in-app, SMS, WhatsApp, Facebook Messenger, Apple Messages for Business, LINE and email-to-case. Instagram direct messages are not listed as a native channel. Agentforce Voice became available on 21 October 2025 with partner carriers and, as of the consultation date, covers the United States and Canada. (consulted on ) https://www.salesforce.com/agentforce/voice/
- Intercom — Fin pricing0.99 USD per resolution on top of a 49 USD a month base plan that includes 50; qualifying a lead is charged at 9.99 USD. (consulted on ) https://fin.ai/help/en/articles/13975800-fin-pricing-outcomes
- Meta — WhatsApp Business Platform pricingSince 1 July 2025 Meta charges per delivered template message, with rates by country and by category. It announces that on 1 October 2026 it starts charging for service messages (the reply within the 24-hour window), at the same rates as utility and authentication per market, and that it introduces a free tier of 1,000 service messages a month per business number. On the same date it starts charging for utility messages sent in reply to the user within that window, which had not been charged since 1 July 2025. (consulted on ) https://developers.facebook.com/docs/whatsapp/pricing
- Minimum wage and employer labour cost in Colombia, 2026Monthly minimum wage of 1,750,905 pesos plus a transport allowance of 249,095. The cost to the employer, including benefits, social security and payroll taxes, is 2,715,490 pesos a month. Legal maximum working week of 42 hours as of 15 July 2026. (consulted on ) https://www.mintrabajo.gov.co/
- Código Sustantivo del Trabajo (Colombian Labour Code), article 186Fifteen consecutive business days of paid holiday for each year of service. (consulted on ) https://www.funcionpublica.gov.co/eva/gestornormativo/norma.php?i=33104
- Oldroyd, McElheran and Elkington — “The Short Life of Online Sales Leads”, Harvard Business Review 89(3), March 2011Audit of 2,241 companies in the United States: the average response to an online lead took 42 hours, and 23% of the companies never responded at all. (consulted on ) https://hbr.org/2011/03/the-short-life-of-online-sales-leads
- Intercom — Fin AI Agent languagesFin answers natively in more than 75 languages, with Spanish listed in two variants ("Spanish" and "Spanish (USA)"). Real-time translation is listed as optional ("Enable real-time translation. optional") and acts as a fallback when there is no content in the customer's language, not as the default mechanism. (consulted on ) https://www.intercom.com/help/en/articles/8322387-set-up-fin-ai-agent-s-multilingual-support
- Salesforce — Agentforce Service Agent languages"Agentforce Service Agent fully supports English". French, Canadian French, Italian, German, Spanish, Mexican Spanish, Portuguese and Brazilian Portuguese are listed as Beta, with a commitment to fully support them later. (consulted on ) https://help.salesforce.com/s/articleView?id=000372976&language=en_US&type=3
Want to see the numbers for your own business?
Quoted to fit your package, your channels and your volume. Book a meeting, or watch a demo with your own business first.
Updated: 2026-10-17